Let's grow your ecommerce business
Need help growing your digital business and optimizing your marketing strategy?
Noteworthy Trends, Tips, and Growth Strategies
Importance of a Multi-channel Strategy in the Days of Amazon
Importance of a Multi-channel Strategy in the Days of Amazon
Importance of a Multi-channel Strategy in the Days of Amazon
Did you know that over 50% of consumers begin their product search on Amazon?
Today's online shoppers are comparing prices, convenience, and brand trust when making purchasing decisions. Is your brand more trustworthy and convenient than Amazon? Have you built up enough brand recognition and trust across your marketing channels? Do you need to sell on Amazon?
TikTok or Instagram?
Importance of a Multi-channel Strategy in the Days of Amazon
Importance of a Multi-channel Strategy in the Days of Amazon
It's no secret that more people are spending time on TikTok. But is TikTok right for your business? Are you comfortable with less refined videos and more user generated content (UGC)? Do you have the right content? Do you have the right strategy to incrementally grow your exposure? Although CPM prices are lower on TikTok and the channel has announced plans to support shopping on the channel, you need to ask these questions to determine if TikTok is right for your business.
Segmentation. Targeting. Positioning. (STP)
Importance of a Multi-channel Strategy in the Days of Amazon
Segmentation. Targeting. Positioning. (STP)
STP is the cornerstone of growing your business across any and all marketing channels by creating the perfect storm of touch points. Who should be in each segment? What channels are you targeting each segment? How are you positioning your message to each segment? Not all consumers are created equal and different value propositions speak to different consumers. Build your perfect storm with a well thought out strategy and measure the impact.